Voice-First Consumers Are Revolutionizing AI Adoption: Unlocking Opportunities for Brands and Advertisers

When Meta pushed me a notification to download the new Meta AI app, competing with ChatGPT, it didn’t ask me to prompt it. It said talk to it. Meta is not only aware of a growing UX trend, but it is also shaping it. As Iris Flex’s AI Gap Study (2025) confirms, U.S. consumers are embracing voice interaction over tactile options. Six in 10 consumers now prefer to speak to activate their car dashboards and smart home devices (56%), while four in 10 are just as likely to talk to their apps (37%) as they are to type (40%). The shift toward voice as a preferred interface signals significant innovation and engagement opportunities for advertisers, device makers and publishers to engage intuitively with consumers.