Vulnerability 101: What Shows Like “Lip Sync Battle” Teach Us

Cue the success of shows like Lip Sync Battle which continues to break records for Spike averaging 29M viewers per episode Carpool Karaoke James Cordenamp8217s viral clip with Adele has already logged 150 million views on YouTube and Dancing with the Stars now in its 24th season All of this leads to the question What is it about watching a deaf star like Nyle DiMarco master the tango or seeing Channing Tatum channel his inner Beyoncamp233 that compels us to tune in share and more importantly applaud their effortsThe answer may lie in the subconscious connection we have toward vulnerability These days when it can feel as if everyone and everything is presented through a flawless Instagram filter exposing your full self can be a terrifying experience But by being vulnerable on the stage psychologists say you establish intimacy and trust and become more relatable to your audienceSpike President Kevin Kay agrees amp8220We all lip sync to our favorite songs in the car or in the showeramp8221 he says amp8220But when you step on stage dressed like Elton John with the crowd roaring and the lights beating down on you thatamp8217s when it becomes real I think every participant has the brief moment of panic when they ask themselves amp8216What did I sign up foramp8217 But you know what ends up happening They always rise to the occasion and we are blessed with an amazing performanceamp8221Turning Panic into RatingsThe most memorable Lip Sync Battle moments do just that Itamp8217s not about perfecting every dance move or getting every lyric right itamp8217s about how much the stars themselves are willing to let go and step outside of their comfort zone When you think of white muscled twerking Channing Tatum Beyoncamp233 doesnamp8217t automatically spring to mind But itamp8217s the unexpected that helps hit home with the fans as Kay explains such as amp8220seeing this toughguy action hero dressed as the biggest star on the planet and then having Queen Bey actually show up When the talent is willing to take risks and get out of their comfort zone it shows in the performanceamp8221It also shows in the numbers Tatumamp8217s performance became the mostwatched episode of LSB of all timeJames Cordenamp8217s Carpool Karaoke episode with Adele was also highly engaging for similar reasons The Grammywinning pop star became just another London mom when she spilled tea on herself shared her Spice Girls obsession and admitted to getting drunk by herself at a restaurant Cordenamp8217s own relatable awkward exuberance comes across as sincere which in turn allows the stars to be vulnerable in those karaoke moments tooAccording to prominent vulnerability researcher Brenamp233 Brown what Corden does is really take the first step in achieving vulnerability amp160amp8220In order for connection to happen we have to be seen Really seenamp8221 Brown says in her famous TEDamp160talk amp8220You need the courage to be imperfect Vulnerability is the birthplace of joy of creativity of belonging of loveamp8221And if todayamp8217s TV landscape is any indication itamp8217s also the birthplace of increased viewership and downloadsThis commentary was written by Yelena Shuster who has written for Theamp160New York Timesamp160Mashableamp160InStyle andamp160The Moscow TimesClick the social buttons above or below to share this content with your friends and colleaguesPhoto provided by Viacom The opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Vulnerability 101: What Shows Like “Lip Sync Battle” Teach Us

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