The advertising landscape is witnessing a seismic shift with Walmart's $2.3BN acquisition of Vizio, a move that not only underscores the retail behemoth's ambition to expand its footprint in the connected TV (CTV) business and advertising but also signals a pivotal moment for the competition among retail giants and the Automated Content Recognition (ACR) data market.
Walmart vs. Amazon: A New Frontier in Retail Competition
![Walmart vs. Amazon: A New Frontier in Retail Competition](/media/articles/image-cover-1708693905689.550x380_q85_box-0%2C312%2C2121%2C1784_crop.png.webp)