Village Soapbox: Warner Bros., discovery+, FreeWheel, #AskGenZ, Post-COVID Forecast & More

Warner Bros shocked the entertainment world by announcing that all 17 of their major films in 2021 including The Matrix 4 Space Jam A New Legacy Lin Manuel Miranda39s In the Heights Godzilla vs Kong and The Many Saints of Newark The Sopranos prequel will be released simultaneously intheater and on HBO Max The announcement stressed that this is a oneyear only strategyFCC Chairman Ajit Pai announced his intention to step down on January 20 2021 Inauguration Day His departure reopens the polarizing discussions around netneutrality Read the take on the implications by our columnist and founder of CableFax Paul Maxwell hereDiscovery Communications Inc announced their big jump into the direct to consumer OTT world discovery The service will come in two flavors adfree for 699mo or adlite 5 minutes of ads per hour at 499mo The service will launch on January 4 Read more details about the launch in my article quotNow Every Week Can Be Shark Week Discovery Inc Launches Global OTT Platformquot and Simon Applebaum39s followup discovery Will Travel a Nonfiction Route 66Comcast39s Freewheel is rolling out its AutoScheduler addecisioning technology across all NBCUniversal properties This is a critical step in allowing buyers to reach and manage audience frequency across the NBCU universe Read all about this important step hereWomen39s marketing media and tech advocacy group She Runs It has announced that they will be merging with another women39s organization MBolden The new organization will be under the She Runs It name You can read the details about the merger in MBoldened by the Future She Runs It Doubles in SizeWiedenKennedy has picked up global creative advertising duties for Visa Publicis Group was awarded the media side Congrats to both agenciesThis Week in MediaVillageThere is no question that the past nine months have tried all of our temperaments with the need to balance both the new requirements of workfromhome with the exponential familial demands that consistently having immediate family under one roof has created However business still demands that certain levels of respect be maintained In episode four of his ThinkTank Jack Myers media ecologist ampamp founder of MediaVillage and AdvancingDiversityorg passionately advocates for a return to a level of respect that may have been unwittingly lost Listen to Jack39s thoughts in Jack Myers 3 Minute Podcast On Respect and DisrespectAskGenZ39s Alex Keaton interviews The CW39s Manager of Brand Entertainment Sammy Yates about working at The CW and what tips she can give to people just starting out in their careers especially in this unique moment of time Watch Alex39s interview The CW39s Sammy Yates on Branded Entertainment Escapist TV Content and Diversity on MediaVillageIn the National Interest39s Kent Harrington examines the market of disinformation that has redefined journalism in the US and how the financial incentives that it brings is likely to continue to impact journalism far beyond the Trump years Read The Disinformation Dynasty The Elephant in the NewsroomPaul S Maxwell issues a calltoarms to bring back the Fairness Doctrine which required all overtheair and broadcast licensees to present information in an quothonest equitable and balancedquot manneramp160 Read Paul39s thoughts in Bring Back the Fairness Doctrine Now and Extend It to Cable and the WebMadison Avenue Makeover39s Michael Farmer is optimistic that 2020 has acted as a catalyst to force agency leaders and marketers to take a hard look at the past 12 years since the downturn in 2008 and finally find a path forward to growth This is a not to miss piece by Michael Check out PostCOVID forecast A Resurgence of Marketing and the Beginning of the End for Madison Avenue ManslaughterDr Christopher Boulton speaks with Dr WanHsiu Sunny Tsai associate professor at the University of Miami about her recently released study on public advocacy issue networks focusing on how corporations negotiate controversial issues and consumer opinion when adopting corporate social responsibility Learn some of the top insights from the study in Can Public Relations Help Bridge Our Partisan DivideAre you a marketer having nagging doubts on whether you39ve over invested in digital media based on more gut than science In Terms of ROI columnist Bill Harvey proposes a scientifically valid method to provide CSuite execs with a solid solution to determine their investment strategy Learn all about 39Intent to Treat39 experiments in Bill39s How the C Suite Can Be Certain About Digital vs TV AOSWith luxury auto sales outperforming mainstream autos in the US many manufacturers are moving to emphasize that segment in 2021 Our autoexpert Jim Motavalli spent some time with the team at Lincoln and learned how they are evolving some of their models to take advantage of this lean towards luxury We invite you to read Jim39s insightful piece Lincoln Execs Comment on Pivot to Luxury with Nautilus and Vitrine StrategiesTamara Alesi dives deep into YouGov metrics and finds definite shifts in viewing habits which may be stating the obvious but there are some notsoobvious nuances she highlights in YouGov Insights COVID Streaming and the Blurring of DaypartsErich J Prince goes behind the scenes of The National Desk a new daily morning national news program from local TV giant Sinclair Broadcast Group See what sets this news show apart in Sinclair Introduces 39The National Desk39I implore you to please read Brian Jacobs39 latest edition of The Cog Blog Seesaw Thinking and Unhealthy Obsessions in Media It39s a breath of fresh reality and a call for balance in a world that has forgotten that creative and media are codependent and not adversarialJacqueline Cutler profiles The CW39s MJ Pijanowski and gets tips on how to be successful in the role of account executive in these difficult and unusual times Learn how MJ approaches some of the biggest clients in the industry including PampampG in The CW39s MJ Pijanowski on Getting Ahead in a More Complex WorldHave a wonderful weekend and happy readingFive minutes until your very important media meeting starts and still not entirely ready Just log on to MeetingPrepcom and search with the most sophisticated AI in the advertising industry and you39ll be good to go Be the smartest person in the ZoomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Village Soapbox: Warner Bros., discovery+, FreeWheel, #AskGenZ, Post-COVID Forecast & More

Author

Publish date

Channel

Jeff Minsky

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Village Soapbox: Warner Bros., discovery+, FreeWheel, #AskGenZ, Post-COVID Forecast & More

Enjoying This Commentary? There's More to Love

Jeff Minsky

TAGS:

Cookies