Warner Bros. Discovery's First Upfront Event Commanded "R-e-s-p-e-c-t"

The Big Message With so many iconic linear channels brands and franchises under one umbrella Warner Bros Discovery already has global dominance in premium entertainment news sports and lifestyle content With mega streaming services HBO Max and discovery now in the same fold advertiser options to impact any audience demographic will soar quotWe39re here and we couldn39t be happierquot said WBD President and Chief Executive Officer David Zaslav pictured at top quotWe39re excited to grow these properties creatively and financiallyquotHost Academy Awardwinning singeractress Jennifer Hudson whose new daytime talkvariety hour will be syndicated this fall through Warner Bros After offering a monologue on the power of creating cultural milestones through powerful storytelling Hudson demonstrated her new gift for daytime gab with a lively interview with HGTV personality Jonathan Scott Property Brothers and rapper Lil Jon star of the upcoming HGTV series Lil Jon Wants to Do What For the finale Hudson belted out her rendition of the Aretha Franklin classic Respect and at one point led the audience in a singalong She39s a lead candidate for best celebrity UpfrontNewFront host of 2022What Worked A polished allaround presentation that organically mixed together executive remarks celebrity appearances and video segments helped by outstanding not outlandish set and lighting effectsWhat Also Worked TNT NBA wraparound cohost Shaquille O39Neal having the time of his life alongside TBS baseball analyst Pedro Martinez and hockey legend Wayne Gretsky A crowdpleasing segment all the wayWhat Didn39t Work Not one segment devoted to what39s coming in kidsfamily programming from Cartoon Network Boomerang and Warner Bros Animation Just as surprising hugely popular linear network TLC didn39t make the cut of services deserving of a segmentBonus Points Keeping one element of previous Warner Media morning Upfront events at MSG in place serving coffee tea croissants and other breakfast treats to attendees during the hour before showtimeData Points Warner Bros Discovery programming reaches more than 230 million people worldwide every month About 80 percent of people watching HBO Max and discovery do so on smart TV sets and devices half of those viewers are cordcutters Over the last two months Warner Bros Discovery39s cable networks have averaged 244 percent of nightly primetime viewingNews For now HBO Max and discovery will maintain their perhour advertising loads 23 minutes on HBO Max 45 minutes on discovery Look for both services to launch a number of interactive and commerce advertising elements in the near future according to JB Perrette President and Chief Executive Officer Global Streaming and Interactive On the content front CNN will launch a new Sunday night lineup this fall which will include the second season of former CNN series Who39s Talking with Chris Wallace a new newsmagazine hour and more documentary miniseries and specials The network also is developing a new weekday multihour morning news program For HBO Max Sex Lives of College Girls creator Mindy Kaling will put together Velma a new animated adventure series featuring the popular ScoobyDoo character Also Lizzo will participate in a documentary special or miniseries running on HBO and HBO MaxParting Words quotWe at CNN are out to advocate for journalism first more information less yelling and conflictquot David Zaslav Warner Bros Discovery President and Chief Executive OfficerquotOur story starts with you with iconic brands and endless opportunities We don39t have to sacrifice highly rated shows from our linear networksquot Jon Steinlauf pictured above far left Chief US Advertising Sales OfficerquotWe have something compelling for every member of the family A musthave for every consumerquot JB Perrette Warner Bros Discovery President and Chief Executive Officer Global Streaming and InteractivequotThe next chapter of CNN is one where we aspire to be a beacon of democracy amp8230 where we hold leaders on both sides of the aisle to accountquot Chris Licht CNN39s new Chairman and Chief Executive OfficerquotAre you not entertainedquot Shaquille O39NealquotAll killer no filler We got thisquot Food Network hostproducer Guy FieriquotMy Velma is South Asian and if people freak out about that I don39t carequot Mindy KalingClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Warner Bros. Discovery's First Upfront Event Commanded "R-e-s-p-e-c-t"

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Warner Bros. Discovery's First Upfront Event Commanded "R-e-s-p-e-c-t"

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