Warner Music Group Launches WMX, A First-Of-Its Kind Music Culture, Content & Media Group

WMX boasts a global audience of more than 249 million unique viewers each month generating nearly 50 billion monthly video views across an array of premium content platforms Those platforms include the music and youth culture website and video production unit UPROXX which reaches 22 million people each month and was named Digiday39s Best InHouse ContentBrand Studio in 2021Also within the WMX group are the live music app Songkick a music discovery platform that connects millions of fans to live concert events the influential HipHopDX music news site which just expanded to Latin America Asia Brazil and parts of Europe and Cover Nation the brand that brings together the largest group of cover song performers and fans on YouTube with a TikTok channel that has already amassed 25 million followersquotWith exclusive content scaled digital audiences and a direct link to Warner Music39s iconic artist roster and digital platforms WMX has an offering that no company can matchquot said Maria Weaver President of WMX quotI have no doubt that this group is going to change the game for artists for fans and for partners and lead us into the futurequotTheamp160WMG artist roster includes such heavy hitters as Ed Sheeran Dua Lipa and Cardi BJoining the WMX team is Erin Moran as Global Chief Revenue Officer of Content and Media She spent the past five years at Google where she was head of the Industry for the Education sectorquotErin39s experience is a muchneeded asset as we open our doors to massive growth opportunities for our current and future advertising partnersquot said Ben Blank WMX39s President of Media ampamp Creative ContentFor her part Moran says quotI am excited to be welcomed into the fold at such an important time for WMX I39m looking forward to supporting WMX in furthering its reach with strategic partnerships and building dynamic relationships with our brand partners as we continue to build on the company39s legacyquotWMX39 music culture content and media leadership team also includes Chief Strategy Officer Paul Josephson Vice President of Finance Max Gore and Head of Studio Kurt Anderson Jarret Myer at UPROXX Sharath Cherian at HipHopDX and Bill Ashton at Songkick provide digital brand leadershipIn addition the media unit under WMX will expand its offerings with proprietary tools such as CONNEX a storefront for brands that gathers fan and audience engagement detailsquotWith Warner Music39s iconic music roster and culturefirst content from UPROXX Songkick and HipHopDX WMX is positioned at the forefront of music culturequot Josephson said quotWe39re now able to help our partners do the same with direct access captivating storytelling collaborations and oneofakind audiencefirst capabilities like CONNEX We are very excited for our brand partners to experience the power of this global networkquotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Warner Music Group Launches WMX, A First-Of-Its Kind Music Culture, Content & Media Group

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Roger Catlin

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Warner Music Group Launches WMX, A First-Of-Its Kind Music Culture, Content & Media Group

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