How UPROXX Found the Right Band to Dive Into Cinnamon Crunch Cereal

quotInteractive music videos arenamp8217t necessarily something new but thereamp8217s not a massive history of them being done with a brand involvedquotamp160explained Kurt CampbellAnderson head of content studio for UPROXX referring to the videoamp8217s mix of live action animation and viewersamp8217 ability to choose what direction the video will go inThereamp8217s a reason why that kind of creativity is not done more frequently It can be difficult to connect a brand and a song together in a way that makes the interactivity meld together smoothly CampbellAnderson said quotBut when we looked at Cinnamon Toast Crunch and their Cinnamoji character we saw a perfect opportunity to make that workquotIn the video the bandamp8217s new song quotWake Upquotamp160plays as the trio sits at a breakfast table munching on Cinnamon Toast Crunch The cereal39s impish animated characters Cinnamojis jump from the box and scamper through their lives The band members ultimately end up in the cerealamp8217s cartoon world of spoons and milk and cinnamon squaresFreaky but fittingThe video has already been getting some rave reviews quotProduct placement never felt so funquotamp160said Alexis Hauk in ARTS ATLUPROXX has been known to pair stars and products in a way that gets the attention of sometimes hardtoreach fans They go back to a video featuring hip hop artist and entrepreneur Rick Ross promoting his Checkers fast food franchise restaurantsIndeed rock bands have been used in cereal ads as far back as The Rolling Stones doing a 1964 ditty for Rice KrispiesquotOur philosophy in working with brands has always been based in amazing storytelling that connects them directly with our audience through the conversations and moments that matter to that audiencequotamp160he says quotItamp8217s not a coincidence that so many of those opportunities come to life through the lens of music Music is at the foundation of nearly every moment that mattersquotGenZ audiences can be notoriously difficult to attract quotHowever from research we know that both music and gaming are huge passion points for that audiencequotamp160CampbellAnderson said quotBy gamifying the music video experience and tapping into a band that is relevant to GenZ we aimed to reach them in an engaging and unique wayquotClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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How UPROXX Found the Right Band to Dive Into Cinnamon Crunch Cereal

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Roger Catlin

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How UPROXX Found the Right Band to Dive Into Cinnamon Crunch Cereal

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