Renown author Kurt Vonnegut once said, "In this world, you get what you pay for." But this hasn't been true in advertising, where it's been long assumed that John Wannamaker was correct when he said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.