Wearables, Connected Devices and IoTs: Where Do Marketers Fit In? -- Sam Zises, Founder and CEO, [L]earned Media

The impact of mobile, connected and wearable devices combined with digital and social media has transformed how people engage with brands and make purchase decisions today. As a result, companies have to adapt how they approach many aspects of their businesses. Brands can now take advantage of new consumer engagement opportunities that are beginning to exist across social media, content marketing and general customer-relationship management tactics.