Chief Marketing Officers were everywhere at Cannes Lions. Representing large to small companies and consumer-facing to business-to-business brands, panels inside and outside of the Palais featured some of the smartest minds in marketing. There were even several programs geared specifically to the marketing set, including the CMO Club and Brand Innovators, which led to what Marylee Sachs headlined as "CMOs Over-Indexing at Cannes."
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