Criminal Minds, a popular drama series is into its seventh season on CBS. Criminal Minds is a series about profilers who travel around the country as part of the FBI&#8217;s Behavioral Analysis Unit (BAU), solving the most violent and heinous crimes. So who are the viewers of Criminal Minds and what are they purchasing? With TRA&#8217;s Media TRAnalytics&#174;, advertisers are able to find the answer quickly and effectively to transform their plain approach to media planning by finding The Right Audience&#174;. This is done by matching actual viewing behavior with purchase decisions, thus making it easier to target specific viewers with their product message and as the result&#8230;improving their ROI. The top 5 category purchasers who watch Criminal Minds include a variety of different categories, such as Shelf Stable Dinners &amp; Entrees. Petcare - Cat/Dog, Candy and Salad Dressings. Advertisers are using TRA&#8217;s StoryFinder&#8482; to access the information they need in order to reach their intended targets and maximize their return on investment. To learn more about TRA and Media TRAnalytics&#174;, please visit www.traglobal.com.