This is the third in a series of articles examining and comparing the various data solutions for television measurement being offered by data companies in the industry.
What are Data Companies Contributing to the TV Market? -- Part 3
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Charlene Weisler
Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more