As the media landscape continues to evolve, media mavens gathered recently to discuss how the industry can respond to evolving consumer behaviors, decide which metrics are most meaningful in an omni-channel world and where they see the Upfronts going into the future. One thing they agreed upon is that the most important consideration is to make each dollar count by reaching the right consumer at the right time on the right device -- and it isn't easy.
What are the Key Strategies in this Bold New Media World?
