Despite time-shifting and viewer erosion, television remains a $70B market, our most powerful advertising medium. That said, the steady trickle of ad dollars flowing from TV (and newspapers) to the Internet continues apace due to that platform's precision analytics and accountability. In response to this challenge, this column has profiled solutions such as Backchannelmedia and companies such as Hearst-Argyle, which nurture innovation full stop. In the past year there's been singular buzz surrounding Spot Runner, and it has only grown louder as it has raised capital ($51M most recently, from a roster including Allen & Co., CBS, Daily Mail & General Trust, Group Arnault/LVMH, Legg Mason Capital Management, Interpublic Group, WPP) and announced both major staff hires and acquisitions just in the past six months. JackMyers Media Business Report spoke exclusively with Spot Runner president John Gentry, and vice chairman and president of Media Platforms, Mark Rosenthal. Together Gentry and Rosenthal articulate Spot Runner's mission, their point of view on the state of the industry, as well their take on rivals including Google, Microsoft/Navic, and Project Canoe.