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What Every CEO Must Know: More Science in Advertising Can Lift Stock Price 25%+

By Bill Harvey August 01, 2013 In Terms of ROI Archives
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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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