About MediaVillage
About Our Business
Sign In Sign Up
Get the latest 2018 Upfront/NewFront Calendar!
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
By Bill Harvey August 01, 2013

What Every CEO Must Know: More Science in Advertising Can Lift Stock Price 25%+

In Terms of ROI Archive
Click here to view the photos

Page of Prev Next

Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

ADVERTISEMENT

Most Shared

  •
    Max Gail of “Barney Miller” Is Giving the Performance of the Year on “General Hospital”
  • Roseanne's Resurgence: It's the Economy, Stupid
  • Podcast: Hallmark Stars Danica McKellar and Candace Cameron Bure
  • “The Scully Effect” Proves If She Can See It, She Can Be It
  • Upfront News and Views: IFC Brings the Funny, the Sketchy and the Shirtless
Media Village logo

MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
ORDER OUR REPORTS
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up