About MediaVillage
A MyersBizNet Community
Sign In Sign Up
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Columnists
  • MediaBizVillages

What Every CEO Must Know: More Science in Advertising Can Lift Stock Price 25%+

By Bill Harvey August 01, 2013 In Terms of ROI Archives
| photos

Page of Prev Next

Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

ADVERTISEMENT

Editor's Picks

  •
    Recent Discovery Study Reveals Superiority of TV Platforms
    By Charlene Weisler
  • Want to Find Out What You/r Really Worth?
    By Joe Mandese
  • In Meetings, Honesty is the Best Policy
    By Brian Jacobs
  • Ad Agencies are Just Like Cruise Ships
    By Michael Farmer
  • Stuart Elliott: When Publicis Groupe Boss Said "Non," Madison Avenue Listened
    By Stuart Elliott

Featured Videos

video thumbnail 01:42
Video: Your Voice is More Important Than Ever - By Mindshare
added on 20 Jul 2017 40 views
More Videos:
  • video thumbnail
  • video thumbnail
  • video thumbnail
Media Village logo

MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / 1stFive Village / WomenAdvancing Village / Legends & Leaders Village / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up