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What Every CEO Must Know: More Science in Advertising Can Lift Stock Price 25%+

Author

Bill Harvey

Publish date

August 01, 2013

Channel

In Terms of ROI

Bill Harvey

Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more

What Every CEO Must Know: More Science in Advertising Can Lift Stock Price 25%+

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Bill Harvey