Supply path optimization (SPO) is a well-known term throughout the industry, referring to the process where buyers look for the most direct path to quality inventory to remove unnecessary hops. The term is considered a strategy for buyers, enabling them to limit unwanted costs while still activating on the inventory they want. As an industry, SPO has been prioritized to ensure that the buy-side gets the most direct and efficient path or connections to supply.
What is Demand Path Optimization and Why Does It Matter to Streaming Publishers?
