The #2 question asked by industry professionals, when confronted with a list of 25 marketing topics and asked to rate their knowledge, is 'what is sonic branding?' Even among professionals responsible for audio/radio/podcasting related roles, only 2.5% could "lead a conversation," 20% have "basic knowledge," and 77% say they would "require the cliff notes." For context, the only topic on which there is less knowledge is ATSC 3.0/Next Gen TV. So, here's a brief tutorial to answer the question What is Sonic Branding?
What is Sonic Branding?
![What is Sonic Branding?](/media/articles/image-cover-1714995577546.550x380_q85_box-0%2C453%2C2880%2C2453_crop.png.webp)