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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details
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By Bill Harvey July 14, 2015

What We Have Learned About TV and Digital Advertising -- Part 1

In Terms of ROI Archive
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This is the first of a two-part series covering campaign reach, frequency and sales impact. It was written by Bill Harvey and MediaVillage guest contributors Gian Fulgoni and Andrew Lipsman.

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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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