This is the first of a two-part series covering campaign reach, frequency and sales impact. It was written by Bill Harvey and MediaVillage guest contributors Gian Fulgoni and Andrew Lipsman.
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Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more