Mindshare: What You Can Learn From "Carpool Karaoke"

amp160From Adele to Sia to One Direction and more the biggest stars in music are taking a ride with late night TV host James Corden on CBS39 quotLate Late Showquot If you havenamp8217t seen it quotCarpool Karaokequot is exactly what it sounds like Corden drives around town with a famous musicianamp160and together they sing in the car Sometimes they make pit stops too amp160like when Justin Bieber took Corden shoppingThe segment has become a viral sensation with each one driving millions of views online In just a few weeks the video with Adele became the mostwatched latenight YouTube video of all time Today it has over 77 million views and countingThe series is also having an impact on artistsamp8217 music sales For example after Steve Wonder participated his greatest hits album shot to number one on iTunes in the UKFor brands and marketers thereamp8217s a few different insights that we can take away from the success of quotCarpool Karaokequot One of the reasons viewers love these videos is the level of authenticity and inclusivity These clips give the audience an inside look at these celebrities Instead of seeing them onstage itamp8217s a more casual setting that creates a real sense of intimacy with the viewersThereamp8217s also something to be said about the power of nostalgia The artists donamp8217t just promote their new material they sing their own classic hits and their favorites from years ago Like Chris Martin belting out some David Bowie or Bieber singing Alanis Morrisetteamp8217s amp8220Ironicamp8221 And who canamp8217t relate to thatAs a marketer if you can harness nostalgia in an authentic way and create content that shows viewers a good time youamp8217ll have a smooth ride towardamp160brand engagementThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Mindshare: What You Can Learn From "Carpool Karaoke"

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Mindshare: What You Can Learn From "Carpool Karaoke"

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