Mindshare: When Burritos Fly

Alphabet Googleamp8217s parent company is teaming up with Chipotle on the Virginia Tech campus to drop off food to studentsThough this sounds like a simple task extensive permission and testing is required to meet the US Federal Aviation Authority rules and regulations Up until June of this year unmanned aerial delivery devices were not permitted by the FAA to take flight Even now that theyamp8217ve given these drones the green light it might still be a while before companies such as Amazon and Walmart earn their wingsThis is a great example of Outsourcing Control a trend that illustrates how our culture is growing more reliant on technology to make everyday activities a little easier But has tech has gained too much control over our livesApparently not In fact consumers actively look to brands to help complete chores run errands and more A key takeaway for marketers Consumers want to trust companies and companies want to earn their trustNow with the increasing integration of AI and robots into society weamp8217re putting our daily tasks on autopilot and in turnamp160relying on brands we find reputable In the past year alone weamp8217ve seen a robot that fights parking tickets in the US and the UK a liquor store that delivers booze by the box in Canada and voice assistants like Siri and Alexa that answer all our questions amp160and even preheat our ovensThe real question here is Will guac still cost extra Itamp8217s up in the airFor more informationamp160visit mindshareintheloopcomThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet management or associated bloggersamp160

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