Nostalgia is an influential driver of consumer decisions and purchases. CivicScience data has shown on numerous occasions how consumers who say they’re influenced by nostalgia are likely to make different types of purchases. These include foods and experiences (McDonald’s adult Happy Meals), clothing and fashion choices (‘90s-inspired jeans) and electronics and media like DVDs (interest in Blockbuster's return), to name just a few instances.
When Consumers Say Nostalgia Influences Their Purchasing Habits, Should We Believe Them?
