According to a report issued this June by the Reuters Institute for the Study of Journalism at Oxford University, of the 46 countries surveyed, the United States ranked last when it came to the country "that trusts most news most of the time." In Denmark, for example, 59% of Danes "trust most news most of the time." In the United States, however, that figure registers at only 29%, a far cry from Portugal's 61%; Nigeria's 54%; or even 45% in Singapore. For anyone who regularly consumes news in the United States, this finding is likely not altogether surprising.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.