Where to Place Your Olympic Bets

For the next couple weeks thousands of athletes from around the world will compete in Rio across 41 different sports And this year there39s new ways to watch them do it NBC has partnered with Facebook Instagramamp160and Snapchat to produce shortform videos with Olympics content They39ll feature everything from live highlights to athlete interviews to fancurated storiesamp160and moreGiven the massive audiences on platforms like these publishing Olympics content here makes sense In fact at Mindshare we39ve released new research that underscores the importance of social during the games For example in our survey of US Olympics viewers 47 said that seeing the games mentioned on social makes them want to tune in more And that number rises to 63 for viewers between the ages of 1834In fact 40 say that if they miss an event the first place they look for results is on social media And 56 of viewers ages 1834 say that they39d like to see brands provide behindthescenes content on athletes and teams during the OlympicsAll that said TV is still king here 88 of Olympics viewers say they39ll watch the games on TV 23 say that they39ll stream it live on their computersWant to learn more Check out our Olympics infographic below and see the full press release on MindshareInTheLoopcomThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Where to Place Your Olympic Bets

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Where to Place Your Olympic Bets

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