Where We Work Part 2: Days On-Site: Actual vs. Required

Key FindingsConsistency in OnSite Days Across RolesThe general focus across all roles is on three days onsite per week Approximately 49 of all respondents39 report working three days onsite and 54 report that they are required to be onsite for three days per week This consistency suggests that three days onsite has become a norm across the industryRemote Work Trends25 of respondents across all roles are working entirely remotely AdvertisersBrand Marketers have the highest percentage of remote workers at 30 followed closely by DataInsights or Analytics Specialists at 23A significant proportion of employees particularly in roles related to LocalRegional Media PlanningBuying Agencies and National Media Planning report working two days or fewer onsite each weekRoleSpecific RequirementsDataInsights or Analytics Specialists have the highest requirement for three days onsite with 60 of them required to be in the office three days a week This may reflect the need for collaboration and access to onsite resourcesIn contrast AdvertisersBrand Marketers are more likely to not have any onsite requirement with 42 reporting that they are not required to be onsite every weekVariability in OnSite DaysThere is some variability in the number of days employees actually spend onsite For example LocalRegional Media PlanningBuying Agencies have a higher percentage of employees 20 who work two days onsite compared to other roles This variability likely reflects differences in the nature of the work and client engagementConclusionsThree Days as the Standard The data indicates that three days onsite is emerging as the standard expectation across the industry with the majority of roles aligning with this requirementFlexibility in Remote Work A significant portion of the workforce especially AdvertisersBrand Marketers enjoy greater flexibility in their work arrangements with a notable percentage working entirely remotelyImplications for Policy Organizations might consider maintaining the threeday onsite standard while also offering more flexible arrangements for roles that can operate effectively in a remote environment This approach could help balance the need for inperson collaboration with the benefits of remote workChart Days OnSite Actual vs Required by RoleDays OnSite Actual vs Required by RoleThis chart visually represents the comparison between the actual and required days onsite for various roles within the advertising industry based on the data from The Myers ReportGeneral Alignment The chart shows a general alignment between the actual and required days onsite with three days per week being the most common requirement across all rolesHigh Consistency in DataInsights Roles DataInsights or Analytics Specialists show the highest consistency with 59 reporting they are actually onsite for three days and 60 required to be onsite for three daysAdvertisersBrand Marketers Flexibility AdvertisersBrand Marketers show slightly more flexibility with only 42 actually onsite for three days compared to 47 being required

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Where We Work Part 2: Days On-Site: Actual vs. Required

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Jim Lecinski | Clinical Marketing Professor | The Insomnia Cookies Case - The GOST Model Taught at Northwestern - By Mike Linton

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Where We Work Part 2: Days On-Site: Actual vs. Required

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Jim Lecinski | Clinical Marketing Professor | The Insomnia Cookies Case - The GOST Model Taught at Northwestern - By Mike Linton

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