Podcasts continue to grow both in audience and share of digital audio ad spend. Consider that one-third of the U.S. population listens to podcasts at least once a month. Out of those listeners, approximately four-fifths tune in at least once per week, according to eMarketer. In fact, the research firm predicts U.S. podcast ad spending will surpass $2 billion in 2023, accounting for one-third of all digital audio spend.
Which Is Best: Podcast Ads Read by Hosts or Announcers? NPR Has Answers
![Which Is Best: Podcast Ads Read by Hosts or Announcers? NPR Has Answers](/media/articles/iStock-139981317444.jpg.550x380_q85_box-0%2C19%2C640%2C463_crop.jpg.webp)