Podcasts continue to grow both in audience and share of digital audio ad spend. Consider that one-third of the U.S. population listens to podcasts at least once a month. Out of those listeners, approximately four-fifths tune in at least once per week, according to eMarketer. In fact, the research firm predicts U.S. podcast ad spending will surpass $2 billion in 2023, accounting for one-third of all digital audio spend.
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