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Who Won the Super Bowl Ad Rankings?

Who Won the Super Bowl Ad Rankings?

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Charles Buchwalter

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When it comes to the Super Bowl, measurement companies love to strut their stuff and over the last few days there's been a cascade of Super Bowl ad ranker releases.  So, who won?  The answer is surprising: no one!  You'd think that the world's best and most innovative technologies, which is how these measurement firms characterize their methodologies, would yield a consensus of the Super Bowl's best, most effective ads.  But the rankings are all over the map, and there isn't one "leading" ad that appears on the Top Three ad lists across eight measurement firms (Ace Metrix, Alphonso, EDO, Ipsos, iSpot, Salesforce, Sharablee and TVision Insights*).  So, which ranker should one believe?

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Charles Buchwalter

Charles Buchwalter spent 13 years at Nielsen and was President & CEO of Symphony Advanced Media. He is now advising media- and mar-tech companies at Buchwalter Media Consulting. read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Advancing Diversity
Go to page
#Ask-GenZ
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Future of Men
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Go to page
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Go to page
Shattering the Glass Ceiling
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Go to page
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Go to page
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Go to page
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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