When it comes to the Super Bowl, measurement companies love to strut their stuff and over the last few days there's been a cascade of Super Bowl ad ranker releases. So, who won? The answer is surprising: no one! You'd think that the world's best and most innovative technologies, which is how these measurement firms characterize their methodologies, would yield a consensus of the Super Bowl's best, most effective ads. But the rankings are all over the map, and there isn't one "leading" ad that appears on the Top Three ad lists across eight measurement firms (Ace Metrix, Alphonso, EDO, Ipsos, iSpot, Salesforce, Sharablee and TVision Insights*). So, which ranker should one believe?