The notion of retirement is in a state of flux. As more and more baby boomers choose to continue to work past retirement age, they're demonstrating a preference for a lifestyle that's full, active, and, at times, exhausting. If boomers are saying they would rather be tired than retired, what are the implications for those who are marketing to a life stage that's clearly in transition?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.