The notion of retirement is in a state of flux. As more and more baby boomers choose to continue to work past retirement age, they're demonstrating a preference for a lifestyle that's full, active, and, at times, exhausting. If boomers are saying they would rather be tired than retired, what are the implications for those who are marketing to a life stage that's clearly in transition?
Why Boomers Believe It's Better to be Tired Than Retired
![Why Boomers Believe It's Better to be Tired Than Retired](/media/articles/boomagers_iStock-526807371.jpg.550x380_q85_box-25%2C0%2C1226%2C835_crop.jpg.webp)