Why Environmental Stewardship Matters: Ballyhoo Media's Commitment

As a company at the intersection of innovation in advertising and environmental responsibility we believe we have a unique role to play in fostering the wellbeing of our community and the environment Like many others we understand that our business and our personal lives are directly tied to the wellbeing of the very ecosystems that sustain usLast year we launched a threemonth water testing pilot program with Miami Waterkeeper covering portions of the Northern Biscayne Bay region to monitor Enterococci bacteria providing vital data on water quality to the community via SwimGuide This bacteria can signal potential health risks in recreational waters making routine monitoring crucial for public safetyamp160amp160 amp160 amp160amp160Key Highlights of the ProgramOver 25 water samples were collected and analyzed for FIB dissolved oxygen water temperature salinity turbidity and chlorophyllaWe made the results available to the public through the SwimGuide app where users can easily access uptodate information on water quality at various sitesThe project saw a significant level of engagement through a short period of time with 419 visits to the SwimGuide website encompassing all the sites we testedThe study revealed that 20 of the samples exceeded the recommended safety threshold for recreational waters highlighting the ongoing need for vigilant water quality monitoringSouth Floridaamp8217s waterways are not only a vital part of our environment but also a cornerstone of our local economy drawing tourists and supporting jobs across the region Yet these waters face numerous threats from pollution to sealevel rise By investing in programs like this pilot project we aim to contribute to the longterm health of Biscayne Bay ensuring that it remains safe and enjoyable for everyoneamp160amp160 amp160amp160Why does this matter to Ballyhoo Because as leaders in waterway media advertising we have the ability and I would argue the responsibility to leverage our platform and resources to promote environmental stewardshipOn a personal note Iamp8217m passionate about using Ballyhooamp8217s unique platform to create meaningful change As a company weamp8217re more than advertisersamp8212we are stewards of the waters that so many rely on for recreation business and daily living Programs like our water testing initiative are just the beginning of what I believe will be an ongoing journey of innovation and responsibility I look forward to continuing to push for projects that not only advance our business interests but also contribute to the health and safety of the communities we serveRead the Full ReportFor a detailed look at our findings and to learn more about the work we did with Miami Waterkeeper we invite you to read the full reportPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Why Environmental Stewardship Matters: Ballyhoo Media's Commitment

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Helen Roldan

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Why Environmental Stewardship Matters: Ballyhoo Media's Commitment

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