When Oracle announced it was sunsetting its advertising business, a flurry of articles related to the negative impact it would have on the adtech industry swirled, creating a temporary state of curiosity about the change's impact on the market. If you haven't heard anything since the news first broke, you are not alone, and the reason why is not rocket science, though it is worth repeating and correcting.
Why FUD Related to the Death of Oracle Advertising Is Overstated
