In ancient Greece, there was much philosophical reflection on poetry, painting, music and all things beautiful, and these reflections had an enormous influence on culture. Fast forward to today and we are observing the renaissance of "aesthetics" as expressed by the Gen Z cohort, representing the fastest-growing segment of online consumers. Nowadays, the cultural meaning of an aesthetic is a collection of visuals, objects, music, clothes and text that represents a specific emotion, purpose and community.
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