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photo Jack Myers June 30, 2015

Why Is Microsoft Ceding Ad Sales to AOL?

Channel Jack Myers TomorrowToday Economics
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Microsoft has ceded its display, mobile and video advertising sales to AOL and AppNexus, with AOL agreeing to absorb up to 1,200 Microsoft ad sales employees. This is one heck of a homecoming for Microsoft’s North American VP Ad Sales and Marketing Bob Bejan, who returned to the company last October after a 12 year hiatus.

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Jack Myers

Jack Myers is the nation’s leading Media Ecologist and is an Academy and Emmy Award nominee for Best Documentary Feature, author of four books and executive producer of GE Focus Forward Films, winner of the Tribeca Film Festival Disruption Award. His... read more

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