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Why Is Microsoft Ceding Ad Sales to AOL?

By Jack Myers June 30, 2015 Jack Myers TomorrowToday Economics Archives
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Microsoft has ceded its display, mobile and video advertising sales to AOL and AppNexus, with AOL agreeing to absorb up to 1,200 Microsoft ad sales employees. This is one heck of a homecoming for Microsoft’s North American VP Ad Sales and Marketing Bob Bejan, who returned to the company last October after a 12 year hiatus.

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Jack Myers

Jack Myers, author of The Future of Men: Masculinity in the Twenty-First Century, is a recognized cultural visionary, award-winning documentary film producer, advisor to hundreds of leading corporations on media and technology trends, and founder of&n... read more

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