If you're in advertising or media planning, then you may want to grab a pen, because it's time to re-write your ad-buying playbook. After all, we're living in a new, fragmented reality, one where we need to re-imagine how we approach, plan and measure our ad spend.
Why Joint Ventures are the New Way to Go (and Grow)
![Why Joint Ventures are the New Way to Go (and Grow)](/media/articles/NYI_2_JointVentures_1300.jpg.550x380_q85_box-143%2C0%2C1198%2C731_crop.jpg.webp)