A recent survey found that 52% of Millennials said that they trust social media influencers less these days. However, at the same time, 58% of Millennials also noted that they prefer ads from their favorite social media influencers. So, opinions on influencers are split. In general, after highly-publicized data breaches from leading social media companies, digital advertising has also taken a beating. With that in mind, how can brands cut through the noise and find an advertising medium to connect with their audience? When working with influencers, how can a brand make sure that their message resonates?
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