Why Tech Is Going Traditional in Transit

The most captive audience in the U.S. isn’t sitting on a sofa watching Stranger Things -- it’s in transit.  According to the OAAA’s 2015 data, Americans spend more than 70 percent of their waking hours outside their homes.  As the MediaKix/comScore, 2016 Study on Media Consumption; U.S. Census shows, they also spend nearly an hour each day commuting to work, home, or leisure activities.  In the U.S. alone, commuters travel more than 59.6 billion miles a year on public transit -- buses, subways and trains -- spending 318 million hours in commutes.