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Why Tech Is Going Traditional in Transit

Why Tech Is Going Traditional in Transit

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Dave Etherington

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19 104 131

The most captive audience in the U.S. isn’t sitting on a sofa watching Stranger Things-- it’s in transit.  According to the OAAA’s 2015 data, Americans spend more than 70 percent of their waking hours outside their homes.  As the MediaKix/comScore, 2016 Study on Media Consumption; U.S. Census shows, they also spend nearly an hour each day commuting to work, home, or leisure activities.  In the U.S. alone, commuters travel more than 59.6 billion miles a year on public transit -- buses, subways and trains -- spending 318 million hours in commutes.

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Dave Etherington

Dave Etherington, Chief Strategy Officer for Intersection, develops strategic initiatives and revenue-generating new products and opportunities at the convergence of technology, design and media. As a foremost voice in digital out-of-home, his vision for how… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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