For every big change or seismic event, there are winners and there are losers (even in COVID, companies like Zoom and Clorox absolutely emerged as winners). When the cookie – and all the flawed marketing tracking habits that it enables – is finally extinct, I’d make an informed guess on one very big emerging winner: CTV.
Why the Death of Cookies Will Be Good for CTV
![Why the Death of Cookies Will Be Good for CTV](/media/articles/pexels-karolina-grabowska-5202957.jpg.550x380_q85_box-745%2C0%2C6639%2C4093_crop.jpg.webp)