The fate of Netflix and their business is in question and what they decide to do in the next several weeks or months will determine their fate. Reed Hastings, the CEO at the helm of Netflix has long said he will not adopt an ad-supported model. In 2014, I was on stage and explained to many at a Trade Desk event that it was not only necessary but inevitable that Netflix adopt an ad-model. The cost of content and the competitive nature of the streaming business necessitates this change.
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