Will Targeting the Silvers Lead To Gold For Luxury Car Makers? - DailyTRA

As the nearly 80 million Baby Boomers age out of televisionamp8217s coveted 1849 demographic networks are rethinking their programming lineups and advertisers in turn are also focusing on this audience which makes up a disproportionate part of TV audiences and income in this countryThe socalled Alpha Boomers are the Boomers that are now in the 5564 year old group some are especially well off One might think that they would be the perfect target for a luxury car ad campaignamp160 While they are certainly a better target than the struggling 20year old demographic TRAamp8217s Media TRAnalyticsamp174 identifies that not all Alpha Boomers are The Right Audienceamp8482 for luxury cars A better way for Lexus or BMW to approach media targeting would be to find the right programs that reach a luxury car buyer audience Itamp8217s called amp8220Buyergraphicsamp8221 as opposed to demographicsAmong the top rated broadcast programs the two programs that stood out for Luxury Car Buyers were CBSamp8217s 60 Minutes and The Good Wife for reaching Luxury Car Buyers as well Buying a schedule against the A5564 demographic would lead to waste in talking to Alpha Boomers that are not buying luxury cars TRAamp8217s patented Media TRAnalyticsamp174 can help the savvy auto marketer turn silver into goldFor more information please visit us at wwwtraglobalcomblog or send an email to dailytratraglobalcom

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Will Targeting the Silvers Lead To Gold For Luxury Car Makers? - DailyTRA

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