Yesterday marked 50 years to the day that the original “Star Trek” series made its debut on NBC (September 8, 1966). Interestingly, as the iconic sci-fi series celebrated that milestone anniversary, series lead William Shatner (an icon himself) was once again promoting a show for the Peacock network -- his surprise summer hit “Better Late Than Never.” While the original adventures of the Starship Enterprise and its crew, helmed by Captain James T. Kirk (Shatner) failed to achieve warp-drive ratings, the show did prove successful enough for a three-season run. The fact the franchise is now more popular than ever five decades later was something the then 35-year-old Shatner could never have foreseen. “[The odds] are the same as those I’d bet Terry Bradshaw and I would be icons 50 years from now for "Better Late Than Never," he laughs when reflecting on the stupendous longevity of "Star Trek."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.