Wingard is First Agency in the Southeast to Leverage Nielsen's Commspoint Local Tool

New York NY amp8212 April 8 2019 amp8212 Today Nielsen NYSE NLSN announced that Wingard a marketing and advertising agency based in Jacksonville Florida is the first agency in the Southeast to subscribe to Nielsen39s Commspoint Localamp8212a platform that allows agencies and advertisers to optimize media budgets against topperforming channels to achieve campaign objectivesquotOur mission is to connect brands and customers through thoughtful design and communication By using Nielsen39s Commspoint Local for research strategy development and media planning our team can identify the right contact points and messaging for our clients39 unique audiencesquot said Russell Baker CEO of Wingardquot This level of insight into consumer behavior market research and media planning was once accessible only to large national brands and agencies We are eager to bring this same level of capability to the benefit of our client partners39 work at the local level in key markets throughout the region including Jacksonville Orlando and AtlantaquotCommspoint Local is a platform that can enhance decisionmaking during the media buying process and bring a quantitative edge to agency planning These capabilities are based on Nielsen39s Pointlogic research which has been finetuned over 15 years of development Nielsen39s advanced analytics transform the data into reach and effectiveness curves and powerful optimization engines allowing users to map out their local planning targets via Nielsen39s Scarborough data fusion This allows users to pinpoint their target audiences in specific marketsquotWe are pleased to welcome Wingard as a subscriber for Commspoint Localquot said David Hohman Managing Director Nielsen Media Demand Side at Nielsen quotWe are excited to offer them all of the sophisticated capabilities that this tool provides including strategic and tactical planning insights to optimize their media plans With Commspoint Local we are able to provide agencies and advertisers with the insights they need to maximize revenues and advance their business objectivesquotClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160amp160amp160amp160

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Wingard is First Agency in the Southeast to Leverage Nielsen's Commspoint Local Tool

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Wingard is First Agency in the Southeast to Leverage Nielsen's Commspoint Local Tool

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