While the expansion of digital platforms was big this year, it's going to be even more noteworthy in 2022. At the same time, efforts to place content on a multitude of distribution platforms will ramp up. And there are likely to be sharp pivots in media company strategies in response to a variety of developments and greater engagement by consumers as they interact with smart TV products, mobile devices and computers. Those are just a few of the predictions from UPROXX, WMX's youth culture and music destination.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.