Worries About the Economy and the Health of Frontline Workers Top List of Concerns around COVID-19 Pandemic in America

NEW YORK NY April 8 2020 amp8211 The Ad Council today announced new research findings regarding Americansamp8217 feelings needs and fears in response to the COVID19 pandemic The study found that 69 percent of Americans are most worried about the economy with four in five Americans reporting that they have already been financially impacted by the COVID19 crisis The study examined public perceptions around the economy health connectedness and access to information to provide the resources necessary to support the American publicThe new weekly study Coping with COVID19 also found that while three in four Americans claim they do not personally know anyone who has been infected with COVID19 the amp8220health of frontline workersamp8221 and amp8220people not taking the pandemic seriouslyamp8221 remain high on the list of Americansamp8217 concerns Additionally most Americans report being more concerned about the health of their friends or family members 53 than they are about their own health 34amp8220The COVID19 pandemic has impacted our lives in every possible way Even during this very challenging time our research shows that Americans continue to put the needs of others first They are feeling grateful and are staying more connected than ever with their friends and familyamp8221 said Lisa Sherman president ampamp CEO of the Ad Council amp8220We believe that these insights will provide the Ad Council along with brands foundations and the media with a crucial roadmap to help address the most pressing needs of Americans during the pandemic and inform our messaging to the American public in the days and months aheadamp8221Through social listening analysis and a weekly nationally representative quantitative survey powered pro bono by research agency CR Research the Coping with COVID19study takes a deep dive into what Americans feel fear and need most during this time of crisisThe new findings highlight how brands foundations media and other missiondriven organizations can help address the most pressing needs of Americans during the pandemicAdditional highlights from the study includeMost Pressing WorriesWhen asked about which worries are most critical responses spanned from financial to health Americans are most worried aboutThe economy 69The health of medical and other frontline workers 68People not taking COVID19 seriously 66The health of friends or family members 53The respondentsamp8217 own health 34There were significant shifts in responses across regions The Northeast which overindexed on those impacted by COVID19 was most worried of all regions about other people taking the crisis seriouslyMost Pressing NeedsWhen asked to rate how much they need immediate assistance with various categories a few items stood out the most for respondentsGetting protective equipment PPE like glovesmasks 33Peace of mind ie knowing or feeling comfortable andor stable 29General financial assistance due to loss of income 24Unanswered QuestionsWhen asked where they still need more information around the crisis there were a few notable findings4 in 10 respondents want more clarity on whatamp8217s true and whatamp8217s false about COVID19A third of respondents want more information on how to help or support healthcare workersNearly twothirds 64 of Americans say they need more information on when the COVID19 crisis will endOver half 59 want to know when a vaccine will be availableConnectedness In the midst of these fears and despite social distancing Americans are staying connected more now than before the pandemic began In the past week87 percent of respondents reported being about the same or more amp8220in touchamp8221 in person or via phonetextother means with family members compared to the week before74 percent report being the same or more in touch with friendsEmotional HealthFeelingsWhen asked about the emotions theyamp8217ve experienced over the last week feelings of aggression and anger amp160were at the bottom of the list while positive emotions topped the report53 percent of respondents report feeling gratefulamp160While 38 percent report feeling hopefulThe research is an extension of the Ad Councilamp8217s ongoing efforts to ensure the American public is receiving critical and vetted COVID19 information The national nonprofit recently launched a suite of PSAs and multichannel assets alongside the White House US Department of Health and Human Services HHS Centers for Disease Control and Prevention CDC and leaders across the media marketing advertising technology and entertainment industries who generously provided their talents and platforms to support Ad Councilamp8217s COVID19 response effortsIn partnership with CR Research the Ad Council surveyed a nationally representative population of 1000 Englishspeaking adults ages 18 across the United States online between April 3 and April 5 2020 The age gender ethnicity region household composition and income of respondents were matched to US Census statistics Findings were additionally supported through social listening analysisOver the next four weeks the Ad Council will continue to field this research tracking top shifts in the data as they evolve during this time The weekly reports will be available hereThe Ad CouncilThe Ad Council has a long history of creating lifesaving public service communications in times of national crisis starting in the organization39s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy Its deep relationships with media outlets the creative community issue experts and government leaders make the organization uniquely poised to quickly distribute lifesaving information to millions of AmericansThe Ad Council is where creativity and causes converge The nonprofit organization brings together the most creative minds in advertising media technology and marketing to address many of the nation39s most important causes The Ad Council has created many of the most iconic campaigns in advertising history Friends Don39t Let Friends Drive Drunk Smokey Bear Love Has No LabelsThe Ad Council39s innovative social good campaigns raise awareness inspire action and save lives To learn more visit AdCouncilorg follow the Ad Council39s communities on Facebook and Twitter and view the creative on YouTubeCR ResearchCR Research is an independent fullservice marketing insights agency with 60 years of experience delivering great research deep perspective and committed client service CR is nationally recognized for its bestinclass quantitative and qualitative research methodologies and expertise with specific populations including shoppers youth ampamp family multicultural consumers business professionals and global communities CR is privately held and headquartered in Chicago IL For additional information please visit wwwcrresearchcomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Worries About the Economy and the Health of Frontline Workers Top List of Concerns around COVID-19 Pandemic in America

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