Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on Ad Attention in Streaming TV. The report offers a first-of-its-kind analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on streaming TV.
Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV
