XACTV Network has officially launched Artii, a next-generation video advertising platform that combines patented machine learning, AI-powered audience measurement, and cross-channel planning to help advertisers achieve efficient, scalable reach across linear and connected TV (CTV). According to Melissa Moschetti, Executive Vice President, Managing Director at XACTV, “With the release of Artii, we're able to really help clients find their audiences, wherever they might be, and pair them with all the different premium, high quality, big screen in-your-living-room moments that reach these specific demos on broadcast, cable and streaming.”
XACTV Launches Artii: A Machine Learning-Powered Platform Delivering Smarter, Cross-Channel Video Advertising
