XACTV, an automated unwired network that utilizes the power of technology and Artificial Intelligence to create a national footprint and deliver media efficiencies by aggregating, estimating and optimizing local market inventory to supplement a national plan.

 

 

 

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Automation and AI: The Future of Advertising Media Buying Has Arrived

In the coming years, the media entities that succeed won't be the ones that simply seek to automate activities to reduce staff and resources.  Instead, they will be the businesses that build their own technology, optimize their own proprietary data and execute intelligent marketing campaigns that harness the power of automated/AI functions, allowing strategic managers to innovate new and relevant methods of truly delivering the right message to the right audience at the right time.

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Think National, Act Local (Or the Reverse!)

Think National, Act Local (Or the Reverse!)

Buy Local. Reach National. Technology and the Rise of the Unwired Network

Buy Local. Reach National. Technology and the Rise of the Unwired Network

XACTV's Melissa Moschetti on Tapping Into IBM-AI to Build a Linear National TV Service

XACTV's Melissa Moschetti on Tapping Into IBM-AI to Build a Linear National TV Service

Contributors

Melissa Moschetti

Melissa Moschetti

Melissa Moschetti, SVP, Managing Director at XACTV, ...

Amy Corr

Amy Corr

Amy Corr spent 17 years at MediaPost as managing editor ...

Charlene Weisler

Charlene Weisler

Charlene Weisler is a media research executive with expe...