"It's not necessarily about the platform or about the ad format," said Jill Siegel, assistant vice president, business intelligence, at Xandr. "It's about the relevance of the ad itself." That was one of the key takeaways from the company's second annual Relevance Report , which leverages Xandr's unique position in the marketplace as an advertising company with access to consumer insights, scaled distribution, and premium content.
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