A few years ago, TV Land interrupted its Facebook feed of clips from Gunsmokeand The Andy Griffith Showwith a post mentioning a particular part of the female anatomy to promote the premiere of Younger. More than a few followers of the network -- then known for a lineup of family-friendly reruns -- weren't happy. Oh, how times have changed. It's those racy posts that Younger fans count on and share with friends now, and they tune in religiously to follow Liza (Sutton Foster), a 40-something who lied about being a Millennial to land a job in the Manhattan publishing world. The fib got Liza the gig and a group of uber-attractive friends and lovers. Social media got Younger success.
"Younger's" All-Screen Strategy Keeps Fans Engaged in the Off-Season