While the common pre-Upfront belief is that the Upfront marketplace will be among the most robust in recent history, and that it is being partially fueled by a slowing shift of ad dollars to digital video, it’s clear from a recent MyersBizNet survey that this does not apply to YouTube, Hulu, AOL, Vice and a handful of leading digital pure play video media. In fact, perceptions among advertiser and media agency video buying and planning decision-makers place these companies at the forefront of their consideration set, even ahead of leading broadcast and cable networks.
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