YouTube Is Still the Top Platform for Following Content Creators

Today the goal of most content creators is to generate revenue through ads sponsorships subscriptions and other means Content creators have become increasingly important for brands and businesses as well as for the growth and longevity of the various platforms themselvesHow many Americans follow content creators online What kinds of content are they following How many view it as a viable career option CivicScience took a quick look at this rapidly developing industryMore than 3in4 Gen Z adults regularly follow content creatorsIn a recent poll 40 of US adults say they regularly follow content creators online A majority of followers 57 typically follow 15 creators while 22 follow 510 and 21 follow 10 or more creatorsFollowers number far greater among younger generations 87 of Gen Z adults 1824 and 71 of young Millennials 2534 regularly follow content creators Onequarter of Gen Z adults follow 10 or moreA look at nine popular platforms reveals that YouTube where content creators originated is still the most watched by followers Nearly twothirds 64 of adults who follow creators do so on YouTube and half follow creators on Facebook at 51 TikTok and Instagram are less popular but still draw nearly onethird of those who follow content creators Fewer follow creators on more niche platforms such as Twitch 10 and OnlyFans 5A third of followers seek educational videos from content creatorsLooking specifically at video content creators people who follow videobased creators are the most interested in educational and quothow toquot types of videos as well as food and cooking Entertainment creators including vloggers and gaming are the next mostfollowed video creators Beautyfashion and personal finance content creators are among the leastwatched by followers1in5 Gen Zers say they are interested in becoming a content creatorMost platforms require that creators maintain a certain amount of followers to earn ad revenue and turning a profit can take years While itamp8217s possible today to earn a living as a content creator how many are actually doing so When asked 6 of respondents age 13 say that they identify as an online content creator just 2 are fulltime creators while 4 are parttime or lessWhile not everyone is going to become as wealthy as topearning YouTube personality MrBeast the role of content creator as a job is incredibly popular among Gen Z respondents aged 1324 Forty percent say they are either already creating digital content or are interested in becoming a content creatorSocial media influencerled purchases have grownAttempting to measure the commercial impact of following content creators specifically influencers who may be sponsored by brands the latest polling data finds that just 13 of people have purchased a product or service in the last six months due to a social media influencer However when rebased among people who follow influencers 22 of followers have made a recent purchase based on a promotion or recommendation from an influencer on social media Thatamp8217s up from 18 in September of 2022Will this change as a result of the latest deinfluencing trend where content creators and influencers are guiding followers on whatamp160notamp160to buy instead of pushing certain products CivicScience regularly tracks the fastgrowing industry of content creators and social media Work with us and get ahead of the curveThis article originally appeared on CivicScienceSelfpublished at MediaVillage through the wwwAvrioB2Bcom platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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YouTube Is Still the Top Platform for Following Content Creators

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