As both consumers and marketers, we know that Connected TV (CTV) has gained significant momentum. As more viewers shift from linear TV to streaming platforms as their go-to for entertainment and information, advertisers are re-evaluating media investment strategies to follow consumer trends and reach audiences with greater precision. Amidst this shift, one platform stands out as a prime candidate for inclusion as part of your CTV inventory: YouTube.
YouTube = Your CTV
![YouTube = Your CTV](/media/articles/CTV-MediaVillage-blog.png.550x380_q85_box-172%2C1%2C1072%2C626_crop.jpg.webp)