YouTube's 2023 Brandcast: Influencers, Interactivity and "NFL Sunday Ticket"

The Big Message YouTube is the top worldwide destination for watching TV and increasingly smart TV products are the way people turn on and watch YouTube That39s why the race is on for advertisers to make YouTube and multichannel bundle YouTube TV a bigger source for campaign spending and a natural starting point to create interactive messages on a regular basis quotViewers especially younger viewers no longer make a distinction between the kind of content they39re watchingquot explained Neil Mohan YouTube39s Chief Executive Officer quotWhen they turn on their TVs they want everything they love in one place from their favorite creators to blockbuster movies to football And they can find it all herequotHosts Awardwinning singerpianist Jacob Collier led a group of YouTube content creators taking turns in the host role joined by Mohan Google President Sales Sean Downey and YouTube Chief Business Officer Mary Ellen Coe Near the end Collier engaged the audience in a singalong of the Queen classic tune quotSomebody to LovequotWhat Worked Dedicating segments of the presentation to specific genres of YouTube content music videoslive concert and festival coverage gaming fashionbeauty and sports One impressive sequence combined dancers in white outfits with a runway of models showing off designs from a YouTube creatorWhat Also Worked Backtoback segments on how advertisers boost viewer reach and sales results with YouTube campaigns The first segment depicted overall creative from Nissan Walmart and Hershey brand Reese39s Peanut Butter Cups while the second explored innovative approaches with smart TV carriage in mind from Dyson and Hilton HotelsWhat Didn39t Work Airrack the YouTube personality whose penchant for pizza led to the creation of the world39s largest pizza pie with assistance from Pizza Hut generated tremendous buzz from attendees when suggesting every person was about to munch down a slice Alas what came to their seats was a boxed pizza cookieBonus Points National Football League Commissioner Roger Goodell came on stage to spotlight NFL Sunday Ticket moving to YouTube and YouTube TV this fall For the finale singingrapping superstar Doja Cat in black Catwoman garb did a song medley accompanied by dancers dressed in the style of Mad Men39s opening title sequenceData Points YouTube is the top destination for Generation Z age 1824 sports fans and overall the venture39s Gen Z crowd rates YouTube the top video platform they need to engage with things they39re passionate about More than 150 million people in the US are now watching YouTube regularly through smart TV devices Over 30 percent of YouTube viewers 18 years and up are not reachable by other adsupported services distributed through smart TV sets devices or multichannel bundlesNews NFL Sunday Ticket incorporating new features like live chat and the ability to see multiple live games on one screen will be the linchpin for a wider content partnership between the league and YouTube Goodell announced Various content creators and influencers in genres from food to fashion will be encouraged to originate episodes from NFL game sites starting this season New series Game Day All Access will offer sideline activity during individual games with players wearing microphones And YouTube Shorts will deliver NFL Creator of the Week each week presenting game highlights and sidelights from one creator39s perspective Two new smart TVspecific advertising options will get off the ground in the weeks ahead seamless pause ad experiences and 30second nonskippable messages on YouTube Selects contentParting WordsquotToday in a world where people can watch anything the world watches YouTube What39s coming to this world will change TV foreverquot Neal Mohan YouTube39s Chief Executive OfficerquotBeing a pop star is way more intensive than it soundsquot YouTube content maker Michelle KharequotThere39s nothing romantic about finding love in a chicken shop amp8230 or is there I39ve done 80 episodes of this series and yes I39m still singlequot Chicken Shop Date subjectproducer Amelia DimoldenbergquotThe world is experiencing the next big platform shift with artificial intelligence Google isn39t just ready for the AI shift The shift is powered by our technology and innovationquot Sean Downey Google39s President SalesClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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YouTube's 2023 Brandcast: Influencers, Interactivity and "NFL Sunday Ticket"

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Simon Applebaum

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YouTube's 2023 Brandcast: Influencers, Interactivity and "NFL Sunday Ticket"

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